Research Reports
Challenges and Coping Strategies of Lenovo's Smartphone Business
September 26, 2016 / Aaron Lin
16 Page, Topical Report
US$1,400 (Single User License)

Abstract

After acquiring Motorola Mobility, Lenovo's global smartphone market share jumped to the No.3 position in 2014. However, in less than one year, the company was mired in decline—from market share to brand awareness and profitability. This report analyzes Lenovo's smartphone brand development, operational results, as well as challenges and coping strategies.
  •  Table of Contents
  •  List of Topics
  •  List of Tables
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